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Flow Fitness began life in 2000 after the Dutch designer Gerben van Kalsbeek developed a treadmill for Reebok called the iRun. From there he developed his own line of equipment under the Flow name. The brand was an immediate success, combining stylish design with innovation and a high quality of manufacturing. Today there are dealer outlets all over the world selling Flow equipment that is designed around the user and their needs as well as the ability to achieve results.