About Fitness Options

About Fitness Options

Fitness Options first opened its doors 33 years ago. It became the first dedicated fitness equipment specialist store in England. Quickly becoming one of the best gym equipment suppliers in the UK. In 1999 the company relocated into what was regarded the largest fitness equipment showroom in Europe.

In 2010 the company moved once more to Kirkby-in-Ashfield for extra warehouse space and for the easier-to-find location.


Our History

When Fitness Options opened its doors for the first time in 1989, it became the first dedicated fitness equipment specialist store in England. We are now the oldest independent fitness store in the UK. In 1999 we opened the world's largest fitness equipment showroom, but as buying habits changed we refined our business model, and now provide the very best bespoke service available concentrating only on the finest equipment available for the most discerning customers. 

Our Expertise

Selling fitness equipment for so many years has provided us with unrivalled knowledge. Fitness Options is continually striving to make the very personal process of choosing fitness equipment the most pleasant and hopefully the most exciting buying experience a customer can have. We are one of the few companies that still employ our own engineers, so we control all aspects of the delivery, installation and after sales.

Our 2D & 3D Planning Services


We can provide 2D and 3D photo realistic visuals, processed in-house. These visuals are so impressive it is difficult to tell them apart from actual photographs, a really amazing way to bring your gym to life.